Doing my research on trailers i found similarities in a lot of the popular and successful trailers in making an audience want to see the film. These are the requirements in order to achieve a bestselling teaser trailer:

-Adaption of a game
-Adaption of a book
-Include a big budget
-starring big actors
-starring big directors
-Sequels

The trailer should reveal an aassociation with a previously established entity that the audience will have some background knowledge of.

2012 TRAILER